Kohinoor basmati, the name is the pioneer of basmati rice in the country, and for the lovers of rice the new Kohinoor charminar long grain rice is the ultimate fiesta. Each grain separated from another, long fresh and buttery flavour, with soulful aroma. A great treat to indulge your senses into the taste of the goodness of rice. The brand is the epitome of quality in basmati rice and undoubtedly the most loved basmati rice in the country. The name itself calls for the luxurious and sumptuous delight that it provides. Charminar long grain rice is the ideal rice for making delicacies like biryani, palaow, fried rice and is best partner of all the Indian curries that are there.